Not chit-chat. Not AI-conversation nonsense. Business.
RCS, Apple Messages for Business, WhatsApp — where the whole world already lives. Build real apps there: storefronts, field service, payments, proof — structured data on a phone with nothing to install.
From 
— The cross-channel personalization platform
Listrak is the cross-channel personalization platform — Email, SMS, Push, Web, In-Store, and emerging channels like RCS, from a single platform. ServiceProof extends that to work: you don't just reach people in the thread anymore — you do real business there.
One platform. One conversation. Real business, everywhere.
The unlock
Everyone you want to reach already lives in a messaging thread — it's the first thing they open in the morning and the last thing they check at night. Rich messaging puts cards, carousels, photos, payments, and whole working apps inside that thread. And until now, it was locked behind carrier programs, verified senders, and infrastructure only giants could touch. That's the door we just opened — for everyone.
The world has simply never had this: a Squarespace-simple, AI-driven way to build on RCS, Apple Messages, and WhatsApp. Bring the idea. Point your AI at us — it learns, it reads, it builds. Then get verified, and launch for real.
This is RCS · already on their phone
This isn't a future. RCS turns the default messaging app — the one that's already installed on billions of phones — into a storefront: a verified brand at the top of the thread, rich cards with real Buy now buttons, swipeable carousels, QR vouchers that drop straight into the wallet, live boarding passes and appointment cards. No download. No login. Your customer is already there — what's been missing is a way for your business to build there.
A verified brand, a Buy-now card, a wallet voucher — in the native messaging app
RCS examples courtesy of Google's RCS for Business pages — © Google.
What we are
Wix and Squarespace made anyone a web publisher. We make anyone a builder on RCS, Apple Messages, and WhatsApp — drag-and-drop workflows that run as rich conversations in the thread. No app, no carrier paperwork, no engineers.
Conversation in. Structured data out.
Idea to launched — for real
A store in the thread, a field app, a quiz, a dispatch board — sketch it in the builder, or just describe it in plain words.
Your AI connects to /mcp, reads the docs itself, learns your data, and builds the whole thing — free, in the sandbox, live on your own phone.
Going live on RCS, Apple Messages, and WhatsApp takes a verified sender — the carrier-grade approval that's kept everyone else out. Listrak does this every day. We talk through what you need, and set it up.
Your brand, verified, live in the world's messaging threads — with billions-a-day infrastructure underneath it.
See it happen
“Checked the condenser, 118 PSI, here's the photo.” — and the platform files a typed reading, a GPS + time stamp, the photo on the right job, and a proof PDF to the customer. Nothing retyped. Nothing missed.
That's the whole magic in one move: people just talk — and you get the exact structured data and photos you require. The ease of a conversation with the rigor of a form.
NO APP · NO LOGIN TO TEACH — onboard a whole crew, or a one-day subcontractor, with a single text.
What you can build
Same platform, your data, over rich messaging — as basic or as deep as you need. A few of the things people build here:
See real screenshots & videos in the showcase › · Every feature, in plain English ›
The whole idea
The ease of a conversation with the rigor of a form. Your crew describes the job out loud; you get complete, required, queryable records — and the photos that meet your obligations. That's the difference between an AI that chats and a platform that runs your business.
Orchestrating the field
Whatever your vertical, the problem is the same: human activity you can't see and can't standardize. ServiceProof orchestrates it — the same steps, the same photos, the same proof on every job, every crew, every day — human activity captured as structured data, over rich messaging: the tools everyone already has and already knows how to use.
One published process for the whole field — nobody skips the nameplate photo again.
Every tap, photo, and spoken answer lands typed, timestamped, GPS-stamped, queryable.
It rides the messaging apps your people already live in — zero training day.
An HVAC truck, a pizza kitchen, a facilities sub — same engine, your rules.
Let's be real
Workflows techs actually love — in the thread, in the ear, phone in the pocket — is why the data exists at all. Four visits, two techs, every reading captured. So when it's time to quote that customer's PM contract, you quote it from empirical data — real visits, real service history, real performance numbers your techs captured on site. Not a guess. Who else can do that?
This is what you get when you do business over business messaging.
How it works
AI chat is fluid and forgettable. We're the opposite — we start from your data and end with proof. Four moves:
Your data becomes entities and properties — each carrying its essence: a plain-language note on what it means and what it's for. So the platform, and the AI, understand your business — not just store it.
Every step is context-aware — it knows the customer, the equipment, the job — and adapts to your data. Parallel paths, branching, loops: real process, not a flat form.
A rich, tappable conversation over RCS, Apple Messages for Business, or WhatsApp. No app to install, nothing to teach — even for subcontractors.
The payoff: people just talk naturally, and we capture it into the exact structured data and photos you require. Conversational to do; structured to keep.
Go deeper
Snapshots become variances; variances become trends. Quote the PM contract from empirical field data — not a guess.
One envelope renders natively on RCS, Apple Messages, and WhatsApp — with the AI Party Line riding the same thread.
AutoDispatch, webhooks, AI insights, scheduled report pushes — install a pack, set it, flip the switch.
Hands full? Just talk.
Phone in your pocket, both hands on the work: Wingman reads the job into your ear and captures your spoken answers — still the same rich-messaging run underneath, still the same structured data at the end.
It's a breakthrough for field crews — and for blind and low-vision workers, who can now run the very same workflows entirely by voice. Smart glasses are coming next.
“Hey Wingman” starts the run; “over” sends the answer. Eyes on the equipment.
One rambling description fills step after step — validated exactly like a typed reply.
“You owe me one photo of the blower motor” — the run won't close until it's captured.
The whole workflow, by voice — independence for blind and low-vision techs.
Neutral messaging
Rich messaging has been locked behind carrier approvals, verified senders, and infrastructure most companies can't touch. We handle all of it. You author intent once — a question, a choice, a card, a carousel, a location ask — and we render it natively on whatever channel the person is on. Add a channel later and nothing you built changes.
Info · Ask · Media · Location · Link · Card · Carousel · Contact — one neutral envelope, every channel.
WhatsApp caps buttons at 3? A long list auto-promotes. Caps and fallbacks handled for you.
Tap an interactive card days later; every reply comes back as structured data, not a transcript.
No rich channel available? It gracefully degrades to plain text — the run still completes.
A simple webhook lets you hand off, hand over, or share the line on a live RCS, Apple Messages, or WhatsApp conversation. Your enterprise AI joins the thread a customer or field tech is already in — reading and writing to converse with them in real time — then hands control back to a human at any moment.
So while the tech follows a workflow and talks to Wingman, your corporate AI rides alongside — armed with all the platform's smarts directly (your data, its meaning, the live run state, over MCP) — delivering resources, answers, and the next step right in the same conversation. One thread; a human, a workflow, and an AI, all on the line together.
And when your AI replies, it speaks in our rich-messaging structure controls — cards, carousels, buttons, lists, location asks — so the experience is insane, not a wall of text. It all ships as an Action Pack: install it, point it at your AI, go.
Who builds here
Same engine, three ways in — and we speak to each.
Run your crews on one consistent process and get proof on every job. Keep your phone in your pocket and do your paperwork in your ear — the game-changer for the trades.
Extend your operating standard to every subcontractor — with nothing to install. Verify the work with photo, GPS, and a vendor scorecard, at national scale. Your subs never pay.
DIY your own solution over the API or your AI. Consultancies build reusable workflow libraries per client. And platforms — an ERP like Acumatica, a vertical SaaS — add RCS and rich messaging for their subcontractors, under their own brand.
We speak your industry
Connect anything
Rich messaging is only as good as the data behind it. Sync from the systems of record you already run, or drop in a spreadsheet — we enrich it, act on it in the field, and hand the results back. Start shallow with a job number and a webhook; go deep with near-real-time two-way sync. New connectors and partnerships land every week.
Integrations · works with
Storage · bring your own
Your systems stay in charge. We're deliberately not your source of truth — data flows like a river: synced in, enriched in the field, handed back. ERP-optional: the floor is a job number in and a proof PDF out.
Your data · a whole new level
Every record keeps its history automatically. Snapshots capture the changes; changes become variances; variances become trends you — and your AI — can actually see. Breakdown frequency by unit. Temperature drift by site. Agreement rates by crew. Just by being connected.
Now layer on the field: four visits to one site by two different techs isn't paperwork — it's a dataset. Human activity becomes datapoints you gather and apply — spot the trend, tighten the quote, improve the flow, even fill a vendor's PDF form automatically on every job.
Any record, as it looked at any moment — even things since deleted. Month-end close, on demand.
What changed, when, by whom — per record or replayed across a whole report at monthly snapshots.
Views and Reports trend it, chart it, email it — right in the platform, with the AI Copilot setting it up for you.
A key and a few clicks — we answer like a Microsoft SQL Server. No driver, no export step, no lessons.
Build it yourself — free
Every capability is a friendly REST endpoint and a typed AI tool — same engine, same rules. Build in a visual studio, over the API, or by handing an AI agent one URL and your key. The AI-first path is the big one — you don't even have to read the docs; your AI does. Point it at /mcp and it discovers the platform, learns your data, drafts the workflows, delivers them over rich messaging, and reads the proof back — with a human confirm on anything that matters.
Plug ServiceProof into Claude, ChatGPT, Cursor, or your own agent with one URL + your key. It reads the docs, then builds on the platform as native tools. A working rich-messaging solution in an afternoon — no GUI, no lessons.
Hundreds of endpoints, one wire format. An entire working pizza-shop tenant — schema, menu, five published workflows — was built by one program over this API. Zero clicks.
Prefer a screen? A drag-and-drop builder + an AI Copilot draft it for you. Describe the process in plain words — or drop in a PDF — and it appears, fully formed.
· the platform behind us
Customers don't see channels. They see your brand.
Listrak connects behavior across sessions, devices, and interactions to build a unified understanding of every individual. Identity resolution stitches together browsing activity, purchases, and engagement into a continuously evolving customer profile — and real-time signals keep personalization accurate across every channel and experience.
ServiceProof is the work-and-business side of that story — and the gateway to rich messaging for Fortune 500 programs, SaaS platforms, facilities, nationwide retail, consultants, and small businesses alike.
Start free
Spin up a free trial, point your AI at /mcp or open the builder, and publish your first rich-messaging solution this afternoon. No card, no install. And when you're ready to go live, we set you up as a verified sender on the real networks — then you launch for real.